History of Cadbury Essay Example | Topics and Well Written Essays - 500 words

History of Cadbury - Essay Exampler by the take of Cadbury Brothers of Birmingham in 1847 and started operating an office in London following the partnership in 1854, they received Royal Warrant of manufacturers of chocolate and cocoa to Queen Victoria. ahead 1850s chocolate was a luxury food item, enjoyed only by the elite society of Birmingham but in the 1850s due to a decline in the implication taxes, the prices reduced and everybody could afford chocolate. In 1861, jakess partnership with his brother Benjamin was dissolved by mutual agreement and Cadbury was handed over to Johns sons George and Richard Cadbury because of the poor health of their father.Richard took over the marketing and sales side of Cadbury, George managed the manufacturing of Cadbury chocolate and in 1866, they launched Cocoa Essence (all natural products without any starchy ingredient) as George acquired a revolutionary cocoa press. George and Richard decided in 1878 to expand their business and for that r eason, they acquired the Bournbrook Estate, situated in the south of outskirts of Birmingham. This estate was named Bournville and later they opened the Bournville factory. In 1905, Cadbury launched its graduation milk chocolate with higher milk content than other chocolates and became the best selling product in the year 1913. In 1918, Cadburys trade increase and it spread globally when Cadbury launched its first factory at Hobart Tasmania (BBC, 1).In 1919, Cadbury was merged with JS Fry & Sons to compete against Rowntree (brand owned by Nestle). On 22 September 1955, Cadbury announce itself on TV for the first time. In 1969, Cadbury was again merged with beverages company Schweppes and formed Cadbury Schweppes. Cadbury Schweppes then acquired other companies but in US, the manufacturing of Cadburys confectionary products was licensed to The Hershey Company. In 2009, Kraft foods made a bid of $ 16.2 billion to takeover Cadbury but according to Cadbury, the bid was undervalued. La ter in 2010, there