A contextualised analysis of MORRISON (WM) SUPERMARKETS PLC Coursework

A contextualised analysis of MORRISON (WM) SUPERMARKETS PLC - Coursework ExampleIn the United Kingdom there argon a total of 92,796 grocery stores which are broadly classified into the following four categories namely Convenience stores, Traditional retail, Hyper merchandises, Supermarkets and Superstore and Online Channel. Among these, hypermarkets, supermarkets and superstores are the largest in the UK (Li, 2008). Morrison WM Supermarkets PLC, a publicly traded company, is a supermarket chain which offers a panoptic range of goods including branded ones and its own labelled products. They are the ordinal largest food retailer in the United Kingdom by sales with 439 stores across Britain and an one-year turnover of 16 billion. The main speciality of this chain of supermarkets is its full(prenominal) quality fresh food at great prices. Morrison WM Supermarkets PLC was founded in 1899 by William Morrison. The company has authentic from a single egg and butter stall in Bradford an d has turned into one of the best food retailers in the United Kingdom. Starting from a smaller stall in Bradford in 1899, a new stir depot was unresolved in 1976. The company took over Whelan Discount Stores and started operating in Lancashire for the eldest time in 1978. The first Morrisons distribution centre was opened in 1988 followed by the opening of second distribution centre in 1997. ... They are the fourth largest food retailer in the United Kingdom by sales with 439 stores across Britain and an annual turnover of ?16 billion. The main speciality of this chain of supermarkets is its high quality fresh food at great prices. Morrison WM Supermarkets PLC was founded in 1899 by William Morrison. The company has developed from a single egg and butter stall in Bradford and has turned into one of the best food retailers in the United Kingdom. Starting from a small stall in Bradford in 1899, a new produce depot was opened in 1976. The company took over Whelan Discount Stores a nd started operating in Lancashire for the first time in 1978. The first Morrisons distribution centre was opened in 1988 followed by the opening of second distribution centre in 1997. It was in February 2004 the company went national by opening a store in Scotland. Morrisons became the fourth largest retailer in the UK in March 2006 by opening UKs first BioEthanol E85 filling pumps. The company has 700 tractors and 1700 trailers distributing to the stores across the country and it is now the largest supplier of apprenticeships in the United Kingdom. The following are deemed to be the four important reasons why they occupy a unique position in the grocery market 1. Quality They ensure control quality by owning their own production facilities. 2. Insight They know what they are buying and where it comes from. 3. Value They buy direct and unfold savings on to the customer. 4. Flexibility They get their food in store faster and react to the market more quickly. (Morrisons, 2011a) The companys overall turnover is 17,663, 000 GBP, net income is 690,000 GBP, total assets is worth 9,859,000 GBP and the number of employees is 131,207, number of recorded shareholders is 86