Marketing :: essays research papers

Rockford Register Star Sunday, March 27, 2005Business Section, Page 4CHyundai, Kia shift gears to pass competitionIn this article, the Rockford Register Star discusses the most new-fashioned marketing changes in the Korean owned auto companies of Kia and Hyundai. The Korean cars are the second fastest growing car brand in America, trailing fanny BMW. Kia and Hyundai had only two car models in 1999 and as of 2005 there are nine. They have announced their 24/7 plan that they say they will adduce seven new cars in the next twenty-four months. They plan to introduce and promote a new line of cars in the United States that appeal to the calculate of everyone. They have lower end cheaper sedan cars and higher end luxury style sedans that may be a little more expensive that comparison with that of the Honda Accord or Toyota Camry. The new line also included a sporty vehicle that will appeal to that of a gear-head teen who desires more world power which ensuring a focus on safety with six air bags and the normal equipment that is standard on modern cars. (ABS, Electronic Stability Control, CD/Stereo, etc). Kia and Hyundai promises that their cars are received and worth the dollar. As said in Consumer Reports Magazine, The Hyundia Sonata was named most reliable car in the 2004 model year. The article states that with the introduction of these new cars and new fiber standards, Kia and Hyundai will new competition for Japans Big 3 auto companies. The article stated that call Kia and Hyundai are now auto names respected and associated with quality and a standard of safety.This article deals with our business class in a sense that Kia and Hyundai are creating cars and marketing them to appeal to all types of the great unwashed in all ranges of income. These cars will have a reasonable price and yet have the quality of the industry standards. They are marketing these cars with a experimental condition of quality and reliability that is now associated with the Korea n based auto companies to compete with other auto companies both domestic and imported vehicles while at the selfsame(prenominal) time offering a variety of styles to appease the desires of a vast group of ages. Ive learned that companies, if they want to be successful, need to market a product to the right people at the rice price. Also, companies need to market a product with a variety of styles to catch the eye of different shoppers.