Consumer Behaviour Assignment Example | Topics and Well Written Essays - 1000 words

Consumer Behaviour - concession ExampleOne of the peripheral factors that influences the consumer behaviour is the culture as it is imposed on a individual by other individuals. The culture is the complex whole that comprises of knowledge, customs, morals, arts, beliefs and other habits and capabilities which ar acquired by a soulfulness as a societys member (Voon, 2011). Since there is a difference among various cultures of the countries, marketers start out to ensure that they have sufficient information about the perceptions, norms and rituals of a culture so that the goods and services be offered in accordance to the demands of the respective markets culture.In todays dynamic course environment, the marketers have to deal with various challenges especially circumvention of messages that are conflicting, tailoring the marketing activities in ways that are compatible with consumers requirements and addressing the behaviour patterns of consumers across varying cultures so tha t the long-term objectives of customer loyalty force out be effectively attained (Mandal, 2012). Although there are many challenges that need to be addressed besides the most important ones that impact the consumer behaviour are the culture and psychological factors. Every promotional running game will have different influences on people belonging to varying cultures therefore, the marketers have to ensure that produce and brand value are created in accordance with their sought after goals so that they can develop a right image in the consumers minds.Since the product is the main element of the marketing mix which tends to couple the attention of the customers, only product-based marketing campaign will be insufficient for demonstration of the value that is desired by the consumers in fact, the marketers will have to develop goods and marketing strategy that takes account of all ethnic rituals along with in-depth investigation, analysis and